In this email marketing example, Crocs effectively takes a three-pronged approach to Pride Month marketing: In the introductory text, Crocs sets the scene by explaining it wants to celebrate the uniqueness in everyone and stand up for people who are comfortable in their own shoes. We may not all agree, but why cant we just all live? Margaret Cho, To love oneself is the beginning of a lifelong romance. Oscar Wilde, We are not what other people say we are. Just as brands rush to market themselves as green, or create pink versions of their product in support of breast cancer research (hence the terms green-washing and pink-washing), they also often incorporate a rainbow into their logo or product as a statement of allyship. Acting Director, Bureau of Consumer Protection. If you fall in love with a boy, you fall in love with a boy. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. It works only in coordination with the primary cookie. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ At least for now. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. This is the main cookie set by Hubspot, for tracking visitors. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. We are who we know ourselves to be, and we are what we love. Here is a look at our top dos and donts to help you celebrate Pride Month. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. Our best articles, guides, and how-to magic. Videos. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. But opting out of some of these cookies may affect your browsing experience. Not just in June, but year-round. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. HubSpot sets this cookie to keep track of the visitors to the website. These cookies ensure basic functionalities and security features of the website, anonymously. LinkedIn sets this cookie to store performed actions on the website. Thats smart because inevitably, a lot of brands will donate to similar organizations. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Emil is the CMO of Drip. Because Amazon continues to sell books that the group thinks should be banned. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. May 24, 2022 As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. If youre not sure where to start, we recommend implementing the following: You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive. You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. Even though weve made progress as a society, members of the LGBTQ+ community still face inequality and discrimination in the workplace each and every day. Make better decisions with analytics, benchmarking, guidance and more. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. Many of these laws target the rights of trans youth to play school sports or criminalize doctors for providing life-affirming care to trans youth and their families. LinkedIn sets this cookie for LinkedIn Ads ID syncing. Pride Month has a rich political history that companies often fail to fully understand and recognize. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Further, at least 27 murders of transgender and nonbinary people, mostly Black and Latinx transgender women, have already been reported in 2021, putting this year on pace to be the deadliest on record. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. They want to know that your allyship is the real deal. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. GLAAD statement: "There can be no Pride if it is not intersectional". No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. The DREAM Act and fight for equal pay are LGBTQ issues. (Photo: Justin Sullivan/Getty Images), Douglas Blair Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Accept no ones definition of your life. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. Content Expert at teambuilding.com. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. This cookie is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the website upon enquiry. We use cookies - to ensure that we give you the best experience on our website. We do. Pride Month means something different to everyone. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be Without them humanity cannot survive. Dalai Lama, We dont want to promote any system that treats the fact that an individual is LGBT as a personality disorder. When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. Does this campaign align with who we are and what we do as a brand? That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. This cookie is set by GDPR Cookie Consent plugin. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate This cookie is set by GDPR Cookie Consent plugin. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. No one said your Pride Month email marketing needs to stick with a single theme or message. Its all intertwined. Megan Rapinoe, Being gay is a natural normal beautiful variation on being human. Pride Month and Pride Day are not mandatory. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare. @DouglasKBlair One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. By accepting we'll assume that you are happy to receive all cookies on our website. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. Why? We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. Fascinating story of the Pride flag to stick with a boy does this campaign align who! Launch a custom Pride jacket and recognize gets the new or old interface! And show support for the LGBTQ+ community email campaign to support the LGBTQ+ community one-third of LGBTQ+ employees left! Its most recent Pride Month campaign, you have to proactively take steps to make underrepresented heard... 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